|
|
|
|
A step-by-step ESDS Qualidata study guide to:
|
Retail Competition and Consumer Choice, 2002-2004
Principal Investigators:
Clarke, I., Lancaster University. Management School. Department of Marketing
Jackson, P., University of Sheffield. Department of Geography
Hallsworth, A., Manchester Metropolitan University. Business School. Department of Retailing and Marketing
Study Number: 5049
"What do you like about supermarket xxxx?
There's so much variety and its always fresh
It has nothing to do with the store, with the ambience?
It's a nice friendly atmosphere in the store but I like it because there's so much to choose from
and they - for instance last week I went and they didn't have the packets of 24 rolls so I said
to the baker have you got those 24 rolls and he said not for a half hour and he said give me two
12 packs off the shelf and I'll put them in the 24 pack for you.
Can you see a difference in your shopping when you compare it with many years ago
when you started
Moneywise. If I'm really skint and that xxx yeah, there's more variety now, you haven't got the
plain basics, you can choose - variety is much better.
You have more variety so you spend more money?
Yes of course"
(Interview 06)
Introduction
|
This study addresses the implications of the growth in concentration in food
retailing in the UK with reference to its impact on consumer choice. The main
reference point is the UK Competition Commission (2000) conclusion that the degree
to which consumers will have adequate choice will depend on local circumstances.
Research is carried out by exploring changing retail provision between 1980 and
2002 in an 'average' situation (Portsmouth).
The study combines extensive,
large-scale surveys of shopping behaviour with qualitative studies in order to
provide a richer understanding of different households' uses and experiences of
local retail provision.
|
|
|
Method
|
|
The research consisted of four consecutive stages.
Phase I consisted of 2,500 interviews, which were conducted at the main food stores in
the study area. In Phase II, 2,150 at-home questionnaires were distributed to homes in
four contrasting neighbourhoods. Phase III focused on the exploration of particular aspects
of retail choice through four focus groups in each of the contrasting neighbourhoods. Finally,
in Phase IV, an in-depth qualitative household research was carried out using a combination
of householder shopping diaries, accompanied shopping trips, household interviews and kitchen
visits.
|
Archive resources - digitised shopping trip and kitchen visit transcripts
|
From the gathered data, the second shopping trip and kitchen visits have been
anonymised and archived. This includes the following digitised material:
eight shopping trip transcripts, eight kitchen visit transcripts, and eight summaries
of the first shopping trip and shopping diary of each participant. The
material is available for download from the Data Catalogue.
|
|
|
User documentation
User documentation for Retail Competition and Consumer Choice, 2002-2004 can be downloaded
in PDF format from the Data Catalogue record page. It covers a wide overview of the study that
is currently held by ESDS Qualidata.
Study description and documentation:
Publications and other resources
- Clarke, I., et al. (2003) 'Real choice in food grocery shopping' in Britain,
The European Retail Digest, Oxford Institute of Retail Management, 39:7-13.
- Clarke, I., et al. (2003) 'Real competition and consumer choice are located:
experiencing long-term retail change' paper presented at Lancaster University,
Sociology Department seminar series.
- Jackson, P. (2003) Consumption and identity: how households choose, paper
presented to the Working Group on Health and Low-Income Households, Sheffield, 14th July.
- Kirkup, M., et al. (2003) Down my street: intra-suburban 'neighbourhood'
perspectives on retail choice, paper presented at CIRM Manchester Metropolitan.
- Clarke, I., et al. (2004) ''Real' choice is located: contextualising the 'food
deserts' debate', special edition of International Journal of Retail and
Distribution Management on 'Food Deserts', 32(2): 89-99.
- Clarke, I., et al. (2004) 'Retail re-structuring and consumer choice 1: long-term
local changes in consumer behaviour: Portsmouth, 1980-2002', paper presented at
Association of American Geographers conference: 'Unpacking Retail: Globalization,
Competition and Local Consumption', Philadelphia, 15-19th March.
- Jackson, P., et al. (2004) 'Retail re-structuring and consumer choice 2:
understanding consumer choice at the household level', paper also presented at
Association of American Geographers conference: 'Unpacking Retail: Globalization,
Competition and Local Consumption', Philadelphia, 15-19th March.
- Hallsworth, A. (2004) 'Twenty years of retail change', paper presented at
Institute of Directors/Pro-Manchester, Manchester, 26th February.
- Retail Competition and Consumer Choice (2004), presented at Workshop for
Business and Policy-makers, Canada House, 8th June. The report may also be
downloaded free of charge from the Lancaster University web
site: www.lums.lancs.ac.uk/news/3399/
www.esds.ac.uk help@esds.ac.uk
Q5049 - Retail Competition and Consumer Choice, 2002-2004
|
|
|
|
|
Print-friendly page
