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Title:
Consumption, Lifestyle and Identity : Reading the New Men's Lifestyle Magazines, 1985-1997

Subject Categories:
Mass media - Media, communication and language
Gender roles - Social stratification and groupings
Leisure, tourism and sport - Society and culture

Depositor(s):
Jackson, P., University of Sheffield. Department of Geography

Principal Investigator(s):
Jackson, P., University of Sheffield. Department of Geography
Stevenson, N., University of Sheffield. Department of Geography
Brooks, K., University of Sheffield. Department of Geography

Sponsor(s):
Economic and Social Research Council

Grant Number:
R000221838

Abstract:
This data collection comprises the interview material for the study 'Consumption, lifestyle and identity: reading the new men's lifestyle magazines', and includes focus group and individual interview transcripts. The study aimed to explore the new generation of men's lifestyle magazines, which emerged since the mid-1980s (including titles such as Loaded, FHM, GQ, Arena). The researchers sought to examine specific forms of masculinity as they varied by place, class, ethnicity and generation, and also to assess the extent to which variations in the magazines' content and the way they are read by different groups of men can be explained according to competing sociological theories of masculinity and the media. In addition to 20 focus group interviews with various groups of men and some women, five individual interviews with editors of representative magazines were also conducted.

Main Topics:
Topics covered include: readership of men's lifestyle magazines, gender, generations, age, identity, lifestyles, mass media, men, social class, consumption and identity within the focus group interviews, and career development and editorial policy in the editor interviews.

Coverage:
Time Period Covered: 1985-1997
Dates of Fieldwork: 1997
Country: England
Spatial Units: No spatial unit
Observation Units: Individuals; Focus groups and individuals
Kind of Data: Textual data; Individual (micro) level; 24 semi-structured interviews

Universe Sampled:
Location of Units of Observation:National
Population:Readers and editors of the new men's magazines

Methodology:
Time Dimensions: Cross-sectional (one-time) study
Sampling Procedures: Purposive selection/case studies
Number of Units: (A) 25 (obtained) Interviews (20 focus group, 5 individual)
Method of Data Collection: Face-to-face interview; focus group and individual interviews

Language(s) of Written Materials:
Study Description: English
Study Documentation: English

Access:
Access Conditions: The depositor has specified that registration is required and standard conditions of use apply. The depositor may be informed about usage. See terms and conditions for further information.
Availability: ESDS Qualidata, UK Data Archive
Contact: Help desk: qualidata@esds.ac.uk

Date of Release:
First Edition: 15 July 2003

Copyright:
Copyright P. Jackson

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