ÿþ<!DOCTYPE HTML PUBLIC '-//W3C//DTD HTML 4.01//EN'> <html><head><title>Title Page</title><meta http-equiv='Content-Type' content='text/html; charset=iso-8859-1'><style type='text/css'>h1 { margin:0px 0px 0px 0px; padding:0px; font-size:large; font-weight:900; font-family:verdana, arial, helvetica, sans-serif; text-align:center; color:#000; }h2 { font-size:medium; font-weight:900; font-family:verdana, arial, helvetica, sans-serif; margin:10px 0px -2px 0px; padding:0px; color:#000; }h2.myclass { font-size:medium; font-weight:900; font-family:verdana, arial, helvetica, sans-serif; margin:10px 0px -2px 0px; padding:0px; color:#000; text-align:center;}h3 { font-size:13px; font-weight:700; font-family:verdana, arial, helvetica, sans-serif; margin:0px 0px -1px 0px; padding:0px; color:#07a; }h3.myclass { font-size:13px; font-weight:700; font-family:verdana, arial, helvetica, sans-serif; margin:0px 0px -1px 0px; padding:0px; color:#07a; text-align:center;}h4 { font-size:x-large; font-family:garamond, serif; color:#09f; text-align:center; margin:0px 0px 5px 0px; padding:0px;}h5 { font-size:13px; font-family:verdana, arial,sans-serif; font-weight:600; margin:0px 0px 5px 50px; padding:0px;}i.myclass{color:#07a;}</style></head><body> <H1> National Awareness and Early Diagnosis Initiative: Cancer Awareness Measure, 2008 </H1> <H3 class='myclass'> UKDA study number:6297</h3> <H2 class='myclass'>Principal Investigators </H2> <H3 class='myclass'> Wardle, J.<br>Robb, K.<br>University College London. Department of Epidemiology and Public Health. Cancer Research UK Health Behaviour Research Centre<br>Ramirez, A.<br>King's College London. Institute of Psychiatry. Cancer Research UK Promoting Early Presentation Group<br>Austoker, J.<br>University of Oxford. Cancer Epidemiology Unit. Cancer Research UK Primary Care Education Research Group<br>MacLeod, U.<br>University of Glasgow. Division of Community Based Sciences. General Practice and Primary Care<br> </H3> <H2 class='myclass'>Data Collectors</h2> <H3 class='myclass'>Office for National Statistics<br>Ethnibus<br></H3> <H2 class='myclass'>Sponsors</H2> <H3 class='myclass'>Cancer Research UK<br>Department of Health<br></H3> <H2 class='myclass'>Distributed by</H2> <H3 class='myclass'>UK Data Archive, University of Essex, Colchester.</H3> <H3 class='myclass'> October 2009 </H3> <div style='page-break-before:always'></div> <H1>&nbsp;</H1><H1>Bibliographic Citation</H1> <H5> All works which use or refer to these materials should acknowledge these sources by means of bibliographic citation. To ensure that such source attributions are captured for bibliographic indexes, citations must appear in footnotes or in the reference section of publications. The bibliographic citation for this data collection is: </h5> <H5> Wardle, J. et al. , <i> National Awareness and Early Diagnosis Initiative: Cancer Awareness Measure, 2008</i> [computer file]. Colchester, Essex: UK Data Archive [distributor], October 2009. SN: 6297, http://dx.doi.org/10.5255/UKDA-SN-6297-1. </h5><H1>&nbsp;</H1> <H1 >Acknowledgement</h1> <h5> Any publication, whether printed, electronic or broadcast, based wholly or in part on these materials, should acknowledge the original data creators, depositors or copyright holders, the funders of the Data Collections (if different) and the UK Data Archive, and to acknowledge Crown Copyright where appropriate. <br> Any publication, whether printed, electronic or broadcast, based wholly or in part on these materials should carry a statement that the original data creators, depositors or copyright holders, the funders of the Data Collections (if different) and the UK Data Archive bear no responsibility for their further analysis or interpretation. </h5><H5>&nbsp;</H5> <h5><b>Copyright: </b><br> J. Wardle, A. Ramirez, J. Austoker, U. MacLeod and K. Robb </h5><H1>&nbsp;</H1> <H1>Disclaimer</H1> <h5> Although all efforts are made to ensure the quality of the materials, neither the original data creators, depositors or copyright holders, the funders of the Data Collections, nor the UK Data Archive bear any responsibility for the accuracy or comprehensiveness of these materials.<br> </h5><h5>&nbsp;</h5><h5>All rights reserved. No part of these materials may be reproduced, stored in, or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise) without the prior written permission of the UK Data Archive.<br><br>UK Data Archive<br> University of Essex<br> Wivenhoe Park<br> Colchester<br> Essex C04 3SQ<br> United Kingdom<br>www.data-archive.ac.uk <br><br> </h5> <h2 style='page-break-before:always'> 6297 . National Awareness and Early Diagnosis Initiative: Cancer Awareness Measure, 2008<br> (NAEDI-CAM) </h2><h3>&nbsp;</h3> <h3>Depositor:</h3> <h5>Simon, A. , University College London. Department of Epidemiology and Public Health. Cancer Research UK Health Behaviour Research Centre</h5> <h3>Principal Investigators:</h3> <h5>Wardle, J. , University College London. Department of Epidemiology and Public Health. Cancer Research UK Health Behaviour Research Centre</h5> <h5>Ramirez, A. , King's College London. Institute of Psychiatry. Cancer Research UK Promoting Early Presentation Group</h5> <h5>Austoker, J. , University of Oxford. Cancer Epidemiology Unit. Cancer Research UK Primary Care Education Research Group</h5> <h5>MacLeod, U. , University of Glasgow. Division of Community Based Sciences. General Practice and Primary Care</h5> <h5>Robb, K. , University College London. Department of Epidemiology and Public Health. Cancer Research UK Health Behaviour Research Centre</h5> <H3>Data Collectors:</H3> <H5>Office for National Statistics<br>Ethnibus<br></H5> <H3>Sponsors:</H3><H5> Cancer Research UK<br>Department of Health<br> </H5> <h3> Other Acknowledgements: </h3> <h5>Cancer Research UK funded the development of the Cancer Awareness Measure (CAM). The National Cancer Action Team, led by Kathy Elliott, funded the regional use of the CAM.<br></h5> <h3> Abstract: </h3> <h5>Patients with cancer in the UK tend to present with more advanced disease and have poorer survival rates than their European counterparts. One of the work streams set out in the <i>National Awareness and Early Diagnosis Initiative (NAEDI)</i>, which was established under the Department of Health's Cancer Reform Strategy for improving cancer outcomes, has focused on developing a validated standardised measure for the general population, comprising a set of questions designed to reliably assess cancer awareness. The purpose of the Cancer Awareness Measure (CAM) is to facilitate accurate and sensitive surveillance of public awareness of cancer over time, identify information needs, and monitor the impact of campaigns promoting cancer awareness and early presentation.<br/><br> Initial data collection using the CAM has taken the form of two surveys, from which datasets are available through the UKDA: a survey of the general British population undertaken as part of the Office for National Statistics (ONS) <i>Opinions Survey</i> (formerly the ONS <i>Omnibus Survey</i>), and a survey of the six largest ethnic minority groups in England (Indian, Pakistani, Bangladeshi, Caribbean, African and Chinese) undertaken by Ethnibus. These surveys were carried out in 2008 and provide a baseline against which to evaluate policy initiatives designed to improve awareness. It is expected that the surveys will be repeated in 2012. Also planned are a series of regional initiatives in the UK, and surveys involving specific types of cancer.<br/><br> Further information about the CAM may be found on the <a href="http://info.cancerresearchuk.org/spotcancerearly/naedi/AboutNAEDI/Researchevaluationandmonitoring/naedi_cam/" title="Cancer Research UK Cancer Awareness Measures (CAMs)">Cancer Research UK Cancer Awareness Measures (CAMs)</a> web page.<br></h5><h3>Main Topics:</h3><h5>The CAM questionnaire addressed the following topics:<ul><li>public awareness of cancer symptoms</li><li>public knowledge of cancer risk factors</li><li>reasons for patient delay before contacting doctor</li><li>public knowledge of common cancer types in men and women</li><li>public awareness of cancer screening programmes</li><li>demographic variables</li></ul></h5> <h3>Coverage: </h3><h5> <br><i class='myclass'>Dates of Fieldwork: </i> ONS Opinions Survey: September - October 2008;Ethnibus survey: October - November 2008 <br><i class='myclass'>Country: </i> England; Great Britain <br><i class='myclass'>Spatial Units: </i> ONS Opinions Survey: Government Office Regions (GORs);<br/>Ethnibus survey: No spatial areas identified <br><i class='myclass'>Observation Units: </i> Individuals <br><i class='myclass'>Kind of Data: </i> Numeric data; Individual (micro) level </h5> <h3>Universe Sampled: </h3><h5> <i class='myclass'>Location of Units of Observation:</i> National <br><i class='myclass'>Population:</i> ONS Opinions Survey: Adults (16 or over) living in Great Britain in 2008;<br/>Ethnibus survey: Indian, Pakistani, Bangaldeshi, Caribbean, African and Chinese adults (18 or over) living in England in 2008 </h5> <h3>Methodology: </h3><h5> <i class='myclass'>Time Dimensions: </i> Cross-sectional (one-time) study <br><i class='myclass'>Sampling Procedures: </i> ONS Opinions Survey: One-stage stratified or systemic random sample;<br/>Ethnibus survey: Quota sample <br><i class='myclass'>Number of Units:</i> ONS Opinions Survey: 2,208 individuals;<br/>Ethnibus survey: 1,500 individuals <br><i class='myclass'>Method of Data Collection: </i> Face-to-face interview <br><i class='myclass'>Weighting: </i> ONS Opinions Survey: Weighting variable in data;<br/>Ethnibus survey: No weighting used </h5><h3>Language(s) of Written Materials: </h3> <h5>Study Description: English<br>Study Documentation: English<br></h5> <h3>Access: </h3><h5> <i class='myclass'>Access Conditions: </i> The depositor has specified that registration is required and standard conditions of use apply. The depositor may be informed about usage. See <a href='http://www.esds.ac.uk/orderingdata/termsandConditions.asp'>terms and conditions</a> for further information. <br><i class='myclass'>Availability: </i> ESDS Access and Preservation, UK Data Archive <br><i class='myclass'>Contact: </i></b> Help desk: help@esds.ac.uk<br> </h5> <h3>Date of First Release:</h3><h5> 19 October 2009<br></h5> <h3> Copyright: </h3> <h5> J. Wardle, A. Ramirez, J. Austoker, U. MacLeod and K. Robb</h5> <br><br> <h3> File last updated: </h3> <h5>31 October 2011</h5> </body></html>