ÿþ<!DOCTYPE HTML PUBLIC '-//W3C//DTD HTML 4.01//EN'> <html><head><title>Title Page</title><meta http-equiv='Content-Type' content='text/html; charset=iso-8859-1'><style type='text/css'>h1 { margin:0px 0px 0px 0px; padding:0px; font-size:large; font-weight:900; font-family:verdana, arial, helvetica, sans-serif; text-align:center; color:#000; }h2 { font-size:medium; font-weight:900; font-family:verdana, arial, helvetica, sans-serif; margin:10px 0px -2px 0px; padding:0px; color:#000; }h2.myclass { font-size:medium; font-weight:900; font-family:verdana, arial, helvetica, sans-serif; margin:10px 0px -2px 0px; padding:0px; color:#000; text-align:center;}h3 { font-size:13px; font-weight:700; font-family:verdana, arial, helvetica, sans-serif; margin:0px 0px -1px 0px; padding:0px; color:#07a; }h3.myclass { font-size:13px; font-weight:700; font-family:verdana, arial, helvetica, sans-serif; margin:0px 0px -1px 0px; padding:0px; color:#07a; text-align:center;}h4 { font-size:x-large; font-family:garamond, serif; color:#09f; text-align:center; margin:0px 0px 5px 0px; padding:0px;}h5 { font-size:13px; font-family:verdana, arial,sans-serif; font-weight:600; margin:0px 0px 5px 50px; padding:0px;}i.myclass{color:#07a;}</style></head><body> <H1> Branded Consumption and Social Identification: Young People and Alcohol Study, 2006-2007 </H1> <H3 class='myclass'> UKDA study number:6217</h3> <H2 class='myclass'>Principal Investigator</H2> <H3 class='myclass'> Griffin, C.<br>University of Bath. Department of Psychology<br> </H3> <H2 class='myclass'>Data Collectors</h2> <H3 class='myclass'>Bengry-Howell, A.<br>Clarke, D.<br>Weale, L.<br></H3> <H2 class='myclass'>Sponsor</H2> <H3 class='myclass'>Economic and Social Research Council<br></H3> <H2 class='myclass'>Distributed by</H2> <H3 class='myclass'>UK Data Archive, University of Essex, Colchester.</H3> <H3 class='myclass'> June 2009 </H3> <div style='page-break-before:always'></div> <H1>&nbsp;</H1><H1>Bibliographic Citation</H1> <H5> All works which use or refer to these materials should acknowledge these sources by means of bibliographic citation. To ensure that such source attributions are captured for bibliographic indexes, citations must appear in footnotes or in the reference section of publications. The bibliographic citation for this data collection is: </h5> <H5> Griffin, C., <i> Branded Consumption and Social Identification: Young People and Alcohol Study, 2006-2007</i> [computer file]. Colchester, Essex: UK Data Archive [distributor], June 2009. SN: 6217, http://dx.doi.org/10.5255/UKDA-SN-6217-1. </h5><H1>&nbsp;</H1> <H1 >Acknowledgement</h1> <h5> Any publication, whether printed, electronic or broadcast, based wholly or in part on these materials, should acknowledge the original data creators, depositors or copyright holders, the funders of the Data Collections (if different) and the UK Data Archive, and to acknowledge Crown Copyright where appropriate. <br> Any publication, whether printed, electronic or broadcast, based wholly or in part on these materials should carry a statement that the original data creators, depositors or copyright holders, the funders of the Data Collections (if different) and the UK Data Archive bear no responsibility for their further analysis or interpretation. </h5><H5>&nbsp;</H5> <h5><b>Copyright: </b><br> C. Griffin, I. Szmigin, W. Mistral, C. Hackley </h5><H1>&nbsp;</H1> <H1>Disclaimer</H1> <h5> Although all efforts are made to ensure the quality of the materials, neither the original data creators, depositors or copyright holders, the funders of the Data Collections, nor the UK Data Archive bear any responsibility for the accuracy or comprehensiveness of these materials.<br> </h5><h5>&nbsp;</h5><h5>All rights reserved. No part of these materials may be reproduced, stored in, or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise) without the prior written permission of the UK Data Archive.<br><br>UK Data Archive<br> University of Essex<br> Wivenhoe Park<br> Colchester<br> Essex C04 3SQ<br> United Kingdom<br>www.data-archive.ac.uk <br><br> </h5> <h2 style='page-break-before:always'> 6217 . Branded Consumption and Social Identification: Young People and Alcohol Study, 2006-2007<br> </h2><h3>&nbsp;</h3> <h3>Depositor:</h3> <h5>Griffin, C. , University of Bath. Department of Psychology</h5> <h3>Principal Investigator:</h3> <h5>Griffin, C. , University of Bath. Department of Psychology</h5> <H3>Data Collectors:</H3> <H5>Bengry-Howell, A.<br>Clarke, D.<br>Weale, L.<br></H5> <H3>Sponsor:</H3><H5> Economic and Social Research Council<br> <i class='myclass'> Grant Number:</i> RES-148-25-0021 </H5> <h3> Other Acknowledgements: </h3> <h5>Dr Nick Nash - preparing data for archiving.<br></h5> <h3> Abstract: </h3> <h5>This qualitative dataset examines young people's relationship with alcohol and drinking practices.<br> <br> The study investigated the meanings that young people associate with drinking and how contemporary forms of alcohol marketing operate to constitute alcohol brands as discursive resources that young people can draw on.<br> <br> The project examined: (a) the role that branding and marketing practices play in shaping young adults' identity practices around alcohol and the meanings that they associate with alcohol consumption; (b) how young people's drinking practices and the meanings they associated with alcohol consumption differed in three geographical contexts: a major metropolitan conurbation in the West Midlands, a smaller semi-rural market town and a seaside location in the West Country; (c) how alcohol-related practices are organised around gender, class and/or ethnicity; (d) the role that drinking stories and other collective cultural practices (e.g. drinking games) play in the constitution of young adults' social and personal identities.<br> <br> Further information can be found at the project's <a href="http://www.esrcsocietytoday.ac.uk/esrcinfocentre/viewawardpage.aspx?awardnumber=RES-148-25-0021" title="ESRC funding award webpage">funding award page</a>.</h5> <h3>Coverage: </h3><h5> <i class='myclass'> Time Period Covered:</i> March 2006 - March 2007 <br><i class='myclass'>Dates of Fieldwork: </i> March 2006 - March 2007 <br><i class='myclass'>Country: </i> England <br><i class='myclass'>Geography: </i> South West England; West Midlands <br><i class='myclass'>Spatial Units: </i> No spatial unit. <br><i class='myclass'>Observation Units: </i> Individuals; Groups <br><i class='myclass'>Kind of Data: </i> Textual data; Individual (micro) level; Focus group transcripts; semi-structured interview transcripts </h5> <h3>Universe Sampled: </h3><h5> <i class='myclass'>Location of Units of Observation:</i> Subnational <br><i class='myclass'>Population:</i> Young people aged 18-25 </h5> <h3>Methodology: </h3><h5> <i class='myclass'>Time Dimensions: </i> Cross-sectional (one-time) study <br><i class='myclass'>Sampling Procedures: </i> Purposive selection/case studies; Convenience sample <br><i class='myclass'>Number of Units:</i> 89 people in 16 focus groups; 8 semi-structured individual interviews <br><i class='myclass'>Method of Data Collection: </i> Face-to-face interview; Focus group <br><i class='myclass'>Weighting: </i> No weighting used. </h5><h3>Language(s) of Written Materials: </h3> <h5>Study Description: English<br>Study Documentation: English<br></h5> <h3>Access: </h3><h5> <i class='myclass'>Access Conditions: </i> The depositor has specified that registration is required and standard conditions of use apply. The depositor may be informed about usage. See <a href='http://www.data-archive.ac.uk/orderingdata/termsandConditions.asp'>terms and conditions</a> for further information. <br><i class='myclass'>Availability: </i> ESDS Qualidata, UK Data Archive <br><i class='myclass'>Contact: </i></b> Help desk: qualidata@esds.ac.uk<br> </h5> <h3>Date of First Release:</h3><h5> 23 June 2009<br></h5> <h3> Copyright: </h3> <h5> C. Griffin, I. Szmigin, W. Mistral, C. Hackley</h5> <br><br> <h3> File last updated: </h3> <h5>31 October 2011</h5> </body></html>